Two preview stories set the tone for the march. Action 4 news started their morning show saying, “Cesar Chavez is one of the most recognizable Hispanic figures and a true leader in the civil rights movement.” See the video interview here.
The Rio Grande Guardian followed up the pre-march excitement:
LUPE Executive Director Juanita Valdez-Cox said the big issue for LUPE members this year is winning immigration reform that is “comprehensive and humane.” She said the 10th Anniversary March will “send the message” to elected officials that the Rio Grande Valley needs immigration reform for Valley families, the Valley’s economy and the safety of the community.
“2012 was the dawn of a new day of political empowerment of Latino and other minority voters that has brought the light of immigration reform to the horizon,” Valdez-Cox told the Guardian. “Latinos were instrumental in the outcome of the 2012 elections and immigration reform was a mobilizing issue. We are calling on Senators John Cornyn and Ted Cruz to embrace this new day and support immigration reform that brings the light of justice to the Rio Grande Valley and the state of Texas.”